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eng
Iscontour 2022 Tourism Research Perspectives
Proceedings of the International Student Conference in Tourism Research
Books on Demand
2022
Taschenbuch
292 Seiten
20,99
€
in Kürze
The International Student Conference in Tourism Research (ISCONTOUR) offers students a unique platform to present their research and establish a mutu…
eng
Circular Economy Supply Chains
Emerald Publishing Limited
2022
Gebunden
400 Seiten
132,00
€
in Kürze
eng
Gordon R. Foxall
The Theory of the Marketing Firm
Responding to the Imperatives of Consumer-orientation
Springer International Publishing
2021
Gebunden
400 Seiten
149,79
€
in Kürze
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its …
eng
Broadening Cultural Horizons in Social Marketing
Comparing Case Studies from Asia-Pacific
Springer Nature Singapore
2021
Taschenbuch
316 Seiten
160,49
€
in Kürze
eng
Doris Berger-Grabner
Strategic Retail Management and Brand Management
Trends, Tactics, and Examples
de Gruyter Oldenbourg
2021
Taschenbuch
39,95
€
Auf Lager
The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digi…
eng
Beata St¿pie¿
The Value of Luxury
An Emerging Perspective
Springer International Publishing
2021
Taschenbuch
460 Seiten
149,79
€
in Kürze
eng
Firms in the Fashion Industry
Sustainability, Luxury and Communication in an International Context
Springer International Publishing
2021
Gebunden
192 Seiten
171,19
€
in Kürze
eng
Anna Cabigiosu
Digitalization in the Luxury Fashion Industry
Strategic Branding for Millennial Consumers
Springer International Publishing
2021
Taschenbuch
260 Seiten
139,09
€
in Kürze
The luxury fashion industry is one of the best performing and fastest growing industries in today¿s business landscape, and is set to continue expand…
eng
Generation Z Marketing and Management in Tourism and Hospitality
The Future of the Industry
Springer International Publishing
2021
Gebunden
364 Seiten
192,59
€
in Kürze
eng
Broadening Cultural Horizons in Social Marketing
Comparing Case Studies from Asia-Pacific
Springer Nature Singapore
2020
Gebunden
316 Seiten
160,49
€
in Kürze
This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social mar…
eng
Christine Bailey
Customer Insight Strategies
How to Understand Your Audience and Create Remarkable Marketing
Kogan Page
2020
Taschenbuch
28,00
€
Auf Lager
In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. Customer Insight Strategies o…
eng
The New Generation Z in Asia
Emerald Publishing Limited
2020
Gebunden
224 Seiten
132,30
€
in Kürze
eng
Beata St¿pie¿
The Value of Luxury
An Emerging Perspective
Springer International Publishing
2020
Gebunden
460 Seiten
149,79
€
in Kürze
What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how c…
eng
Bob M Fennis / Wolfgang Stroebe
The Psychology of Advertising
Taylor & Francis
2020
Taschenbuch
466 Seiten
59,00
€
Auf Lager
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoug…
eng
Retail Futures
Emerald Publishing Limited
2020
Gebunden
240 Seiten
132,30
€
in Kürze
eng
Continuing to Broaden the Marketing Concept
Emerald Publishing Limited
2020
Gebunden
330 Seiten
158,30
€
in Kürze
eng
Anna Cabigiosu
Digitalization in the Luxury Fashion Industry
Strategic Branding for Millennial Consumers
Springer International Publishing
2020
Gebunden
260 Seiten
139,09
€
in Kürze
The luxury fashion industry is one of the best performing and fastest growing industries in today¿s business landscape, and is set to continue expand…
Willy Schneider
Customer Insights: Konsumentenpsychologie und Konsumentenverhalten
Books on Demand
2020
Taschenbuch
236 Seiten
59,90
€
in Kürze
Themenkomplexe: (1) Begriff, Phasen und Arten des Käuferverhaltens (2) Grundmodelle zur Erklärung des Kaufverhaltens (3) Psyche des Konsumenten (akti…
eng
Christian Maurer / Hubert J. Siller
ISCONTOUR 2020 Tourism Research Perspectives
Proceedings of the International Student Conference in Tourism Research
Books on Demand
2020
Taschenbuch
356 Seiten
20,99
€
in Kürze
The International Student Conference in Tourism Research (ISCONTOUR) offers students a unique platform to present their research and establish a mutu…
eng
Barrie Gunter
Gambling Advertising
Emerald Publishing Limited
2019
Gebunden
208 Seiten
132,20
€
in Kürze
This book critically examines research evidence from around the world concerning the nature and effects of gambling advertising. It draws upon politi…
eng
Christian Maurer / Hubert Siller
ISCONTOUR 2019 Tourism Research Perspectives
Proceedings of the International Student Conference in Tourism Research
Books on Demand
2019
Taschenbuch
392 Seiten
19,99
€
in Kürze
The International Student Conference in Tourism Research (ISCONTOUR) offers students a unique platform to present their research and establish a mutu…
eng
Hélène de Burgh-Woodman
Advertising in Contemporary Consumer Culture
Springer International Publishing
2018
Taschenbuch
284 Seiten
139,09
€
in Kürze
This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawi…
eng
Multisensory Packaging
Designing New Product Experiences
Springer International Publishing
2018
Gebunden
396 Seiten
160,49
€
in Kürze
This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading resea…
eng
Izabella Parowicz
Cultural Heritage Marketing
A Relationship Marketing Approach to Conservation Services
Springer International Publishing
2018
Gebunden
176 Seiten
69,54
€
in Kürze
Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research a…
eng
Sustainability in Fashion
A Cradle to Upcycle Approach
Springer International Publishing
2018
Taschenbuch
292 Seiten
171,19
€
in Kürze
This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustai…
eng
Barbara Neuhofer
Iscontour 2018 Tourism Research Perspectives
Proceedings of the International Student Conference in Tourism Research
Books on Demand
2018
Taschenbuch
408 Seiten
19,99
€
in Kürze
The International Student Conference in Tourism Research (ISCONTOUR) offers students a unique platform to present their research and establish a mutu…
eng
Hélène de Burgh-Woodman
Advertising in Contemporary Consumer Culture
Springer International Publishing
2018
Gebunden
284 Seiten
139,09
€
in Kürze
This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawi…
eng
Green Fashion
Volume 1
Springer Nature Singapore
2018
Taschenbuch
260 Seiten
90,94
€
in Kürze
eng
Green Fashion
Volume 2
Springer Nature Singapore
2018
Taschenbuch
256 Seiten
128,39
€
in Kürze
This book details the crux of green fashion, addressing various environmental aspects and discussing the importance of sustainable fashion in the app…
eng
Carolyn Mair
The Psychology of Fashion
Taylor & Francis
2018
Taschenbuch
140 Seiten
16,50
€
Etwa 7 Tage
The Psychology of Fashion provides a succinct overview of how our thinking and behavior is affected by the fashion industry, examining how fashion de…
Willy Schneider
Käuferverhalten
"Kaufst Du noch, oder lebst Du schon?"
BoD - Books on Demand
2018
Taschenbuch
128 Seiten
29,99
€
Auf Lager
Themenfelder: Das Augenmerk der Marketingverantwortlichen muss zunächst auf den Markt und damit in erster Linie auf die Käufer gerichtet sein. Diesem…
eng
Qualitative Consumer Research
Emerald Publishing Limited
2017
Gebunden
296 Seiten
181,30
€
in Kürze
In spite of, and because of, the attention recently paid to "big data¿ and the huge amount quantitative data available from online and point of sale …
eng
Sustainability in Fashion
A Cradle to Upcycle Approach
Springer International Publishing
2017
Gebunden
292 Seiten
171,19
€
in Kürze
This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustai…
Franz-Rudolf Esch
Identität
Das Rückgrat starker Marken
Campus Verlag GmbH
2016
Gebunden
309 Seiten
42,00
€
Auf Lager
Der bekannteste Marketingforscher Deutschlands Absatzwirtschaft "Markenpapst" Franz-Rudolf Esch zeigt, dass starke Marken und große Persönlichkeiten …
eng
Making a Difference Through Marketing
A Quest for Diverse Perspectives
Springer Nature Singapore
2016
Gebunden
296 Seiten
106,99
€
in Kürze
This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadershi…
eng
Green Fashion
Volume 2
Springer Nature Singapore
2016
Gebunden
256 Seiten
106,99
€
in Kürze
This book details the crux of green fashion, addressing various environmental aspects and discussing the importance of sustainable fashion in the app…
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