![Bailey, Christine. Customer Insight Strategies - How to Understand Your Audience and Create Remarkable Marketing. Kogan Page, 2020.](https://eichendorff21.de/cdata/Rv7g_SWemrTfiifXbOo1SPs8-9M=/300x0/9781789662504.png)
Christine Bailey
Customer Insight Strategies
- Kogan Page
- 2020
- Taschenbuch
- ISBN 9781789662504
In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. Customer Insight Strategies outlines the critical role of customer insight, and provides techniques and strategies that will help marketers identify trends, nurture leads and understand consumers - ultimately, empowering them to grow profits. The strategies are explained in a straight-forward, jargon-free manner, and can be applied to a huge range of marketing challenges regardless of time, budget or organizational size. Customer Insight Strategies shows precisely how customer insights can be used to build a mission with purpose. It discusses many of the core methods through which customer insight can be
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