Fennis, Bob M / Wolfgang Stroebe. The Psychology of Advertising. Taylor & Francis, 2020.

eng

Bob M Fennis / Wolfgang Stroebe

The Psychology of Advertising

Taylor & Francis
2020

Taschenbuch
466 Seiten
ISBN 9780367346393

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers.

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