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**W. Chan Kim** and **Renée Mauborgne** are the authors of the #1 global bestseller _Blue Ocean Strategy_ , which has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It is being published in forty-six languages and is a bestseller across five continents. They are also the authors of _Blue Ocean Shift_ , a _New York Times_ , _Wall Street Journal_ , _USA Today_ , _Los Angeles Times_ , and international bestseller being published in thirty languages. Professors of Strategy at INSEAD and codirectors of the INSEAD Blue Ocean Strategy Institute, in Fontainebleau, France, they have been ranked the number one management thinkers in the world. Connect with W. Chan Kim and Renée Mauborgne at blueoceanstrategy.com and twitter.com/blueoceanstrtgy.
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