W. Chan Kim / Renée A. Mauborgne
Blue Ocean Strategy, Expanded Edition
How to Create Uncontested Market Space and Make the Competition Irrelevant
- Harvard Business Review Press
- 2015
- Gebunden
- 320 Seiten
- ISBN 9781625274496
A new updated and expanded edition of the bestselling classic that has sold over 3.5 million copies worldwide. Kim and Mauborgne (INSEAD) argue that cutthroat competition increasingly results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves, the authors argue that lasting successcomes not from battling competitors but from creating 'blue oceans' - untapped new market spaces ripe for growth.
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