Kim, W Chan / Renée Mauborgne. Blue Ocean Strategy, Enhanced Edition - How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business Review Press, 2026.

eng

W Chan Kim / Renée Mauborgne

Blue Ocean Strategy, Enhanced Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

Harvard Business Review Press
2026

Gebunden
368 Seiten
ISBN 9798892793087

31,00 €

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