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Gefundene Autoren: David Aaker
Hailed the ?Father of Modern Branding,? David Aaker is Vice Chairman of Prophet?a consultancy that helps clients unlock uncommon growth in the face of disruption?and the creator of the Aaker Model™. Aaker has written eighteen books that address elements of branding and innovation in business, providing essential resources such as Aaker on Branding, Building Strong Brands, and Creating Signature Stories. Outside of his published works, Aaker's writing can be found on Prophet's blog, where he shares timely business topics with thousands of readers. He currently resides near San Francisco, California.
/9781631959882.png "The Future of Purpose-Driven Branding")
/9798200543793.png "Brand Relevance: Making Competitors Irrelevant")
/9798200543809.png "Brand Relevance: Making Competitors Irrelevant")
/9798200543786.png "Brand Relevance Lib/E: Making Competitors Irrelevant")
/9781642798906.png "Owning Game-Changing Subcategories")
/9781683506119.png "Creating Signature Stories")
/9781501285639.png "Spanning Silos: The New Cmo Imperative")
/9781614488323.png "Aaker on Branding")
/9781614488705.png "Aaker on Branding")
/9781423375869.png "Spanning Silos")
/9781587364945.png "From Fargo to the World of Brands")
/9781587364952.png "From Fargo to the World of Brands")