![Aaker, David. From Fargo to the World of Brands - My Story So Far. Wheatmark, 2005.](https://eichendorff21.de/cdata/EOsZnxFNhsUGa14cA6WREMk7flg=/300x0/9781587364952.png)
- Wheatmark
- 2005
- Taschenbuch
- 510 Seiten
- ISBN 9781587364952
David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on brands-with stops in marketing models, market research, advertising management, emotional advertising, and business strategy-and chronicles his attempts to influence management practices. It provides a profile of academic life, the story of a brand consulting company, and a description of the rich experience associated with his second professional home in Japan. This warmhearted autobiography also describes Aaker's personal life-growing up in the Midwest in the '40s and '50s, his roots, how a Fargo boy over his head survived at
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