Aaker, David. Owning Game-Changing Subcategories - Uncommon Growth in the Digital Age. Morgan James Publishing, 2020.
eng

David Aaker

Owning Game-Changing Subcategories

Uncommon Growth in the Digital Age
  • Morgan James Publishing
  • 2020
  • Taschenbuch
  • 204 Seiten
  • ISBN 9781642798906

Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.

in Kürze