Der Perlentaucher unter den Buchläden Eichendorff21

**Yuksel Ayden** is a management scholar whose research interests comprise international strategy, emerging markets, and management of innovation and technology. He is currently teaching on a part-time basis at Bahcesehir University, Turkey, where he delivers courses on strategy and international business. He has a wide range of experience in management consultancy to several Turkish companies in policy development, strategic planning and internationalization. **Mehmet Demirbag** is Professor of international business and Deputy Dean of Essex Business School of the University of Essex, UK. He has authored and co- authored over 65 scholarly articles and co-edited nine journal special issues on emerging markets. Mehmet sits on the editorial boards of _British Journal of Management_ , _The Journal of World Business_ , and _Management International Review_. **Ekrem Tatoglu** is Professor of International Business and serves as the Vice-President for Academic Affairs at Ibn Haldun University, Turkey. His research interests include foreign entry mode strategies of Turkish MNEs, strategic planning practices, high performance work practices and global management strategies. He has authored and co-authored over 70 scholarly articles in various internationally refereed journals.