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Delia Cristina Balaban / Meda Mucundorfeanu / Ioan Hosu
PR Trend | New Media: Challenges and Perspectives
- Hochschulverlag Mittweida
- 2013
- Taschenbuch
- 280 Seiten
- ISBN 9783981514223
In May 2014, the Department of Communication, Public Relations and Advertising of the Faculty for Political, Administrative and Communication Science of the Babe¿-Bolyai University in Cluj-Napoca, Romania, organised with the support of the Hanns Seidel Foundation in Germany a new edition of the traditional conference ¿PR Trend¿. We are still using the general title ¿PR Trend¿, even though some of the papers that where subsequently published where in the field of journalism, political communication or advertising, because the title was created at a conference brand in Romania. This edition was dedicated to the subject of new media, the changes and challenges it brought about in communication,
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