To this day it is completely unclear how the phenomenon of consciousness can arise from the basic laws of physics. Just as mysterious is the emergence of our three-dimensional world of experience from the abstract laws of quantum mechanics. In fact, there is a little noticed random process that can resolve all these contradictions. The GenI model describes an evolutionary selection mechanism among ideas for solving a given task. Transformation behaviour and statistics meet exactly the requirements of quantum measurements, while the dynamics of decision-making satisfy Einstein's field equation. The model suggests, that the perceivable universe is evolving according to the collapse of its quantum state