Is European culture visible enough in the globalized world? Why is culture from this continent often perceived as ¿old-fashioned¿ or even worse as ¿out- dated¿? Is the export of national cultural products and services ¿ in most European countries subsidized by the taxpayer ¿ no longer relevant, or more relevant than ever before? Is it a huge waste of money, time, and effort or an attempt to create another form of globalization? Culture ¿ in its broadest sense ¿ is often viewed and accepted in ways that differ completely from those of other internationally traded goods. This might be one of the reasons why so many