this information in as concrete and condensed a way as possible. No matter what level of business development you are at, you can start from scratch with this book, but of course you can also re-evaluate your existing business as a whole and continue to work from where you currently are with your business. This book is intended as a long-term business companion for future or existing CEOs and is suitable for start-ups, small businesses and SMEs. It serves as an industry-independent foundation for learning to fundamentally understand business success, but also as a concrete workbook for building a successful business step by step or helping an existing business to be more successful.