This book develops a psychoanalytic theory of political correctness and the pristine self, which is defined as a self touched by nothing but love. It explores the damage that political correctness can do to social order. Applications include the breakdown of social capital, the financial crisis, and Occupy Wall Street. Long an issue for conservatives, alarm over political correctness has now spread to the liberal side of the political spectrum. As Schwartz argues, all have reason to be concerned. The psychology that underlies political correctness has the potential to be extremely destructive to social organization on every level. Schwartz discusses the primitive roots of political correctness