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Cookie akzeptierenManlio Del Giudice / Elias G. Carayannis / Maria Rosaria Della Peruta
Social Media and Emerging Economies
- Springer International Publishing
- 2013
- Taschenbuch
- 116 Seiten
- ISBN 9783319024899
How have social media in emerging economies evolved differently from the rest of the world? According to studies and anecdotal evidence, innovations in the use of social media tools occur more frequently in emerging economies than they do in developed markets. The aim of this volume is to show that in emerging regions (such as China, India, and South America) where the participation of stakeholders in the circuit of social media is more active (i.e., greater frequency of contacts and creativity in the elaboration of contents), organizations not only are involved in a set of exchange relations with other social actors but are also embedded in
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