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Cookie akzeptierenFriedrich Glauner
Managing Future Enterprise
- Springer International Publishing
- 2019
- Taschenbuch
- 64 Seiten
- ISBN 9783030031152
This book explores new ways for companies to sustain their success, by means of viable business models and a values-driven culture. The point of departure is a value proposition designed to last, and grounded in the values espoused and actively practiced by the organization. These values are in turn the product of a values creation process, which is essential to any business trying to ensure its viability in the long run. A concise step-by-step process explains how this process can be introduced to keep companies competitive for and in the future. In subsequent chapters, the book describes key challenges for modern management, introduces a paradigm of
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