the latest changes to the site, plus shows you how to take captivating photos and short-form videos of your products, write appealing descriptions, and set up your Etsy shop in a way that motivates buyers to click that "add to cart" button. With helpful information, tips, tools, and tricks, this book is your ultimate guide to building your own Etsy shop. * Learn the ins and outs of running a successful Etsy shop * Get tips and advice for marketing and pricing your products competitively * Break through the new shop barrier and start showing up in search results * Improve your sales on Etsy with expert info on finding your customers This book is great for small business owners, artists, and entrepreneurs looking to build an online craft business on the Etsy platform.