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Cookie akzeptierenPaul Newman / A E Hotchner
In Pursuit of the Common Good
- Crown Publishing Group (NY)
- 2008
- Taschenbuch
- 272 Seiten
- ISBN 9780767929974
Shameless exploitation has never been more fun nor done more good for more people than when done by Newman's Own--the first green food company to use all-natural ingredients, and still the most successful. It was 1982 when Paul Newman and A. E. Hotchner made their foray into local gourmet shops with bottles of their homemade salad dressing. The venture was intended to be a lark, a way to poke fun at the traditional way the market operates. Hurdling obstacle after obstacle, they created the first company to mass-market all-natural products, eliminating the chemicals, gums, and preservatives that existed in food at the time. This picaresque saga
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