communication and information technologies allow families and individuals to have access to others in an unprecedented manner. These relationships are accompanied by new conceptualizations of appropriate lifestyles, identities, and ideologies even among those who may never be able to access them. Despite a general acknowledgement of the complexities and social significance inherent in globalization, most analyses remain top-down, focused on the global economy, corporate strategies, and political streams. This limited perspective on globalization has had profound implications for understanding social life. The impact of globalization on gender ideologies, work-family relationships, conceptualizations of children, youth, and the elderly have been virtually absent in mainstream approaches, creating false impressions that dichotomize globalization as a separate process from the social order. Moreover, most approaches to globalization and social phenomena emphasize the Western experience. These inaccurate assumptions have profound implications for families, and for the globalization process itself. In order to create and implement programs and policies that can harness globalization for the good of mankind, and that could reverse some of the deleterious effects that have affected the world¿s most vulnerable populations, we need to make the interplay between globalization and families a primary focus.