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Cookie akzeptierenDavid B. Yoffie / Michael A. Cusumano
Strategy Rules
- Harper Collins Publ. USA
- 2015
- Gebunden
- ISBN 9780062373953
Between 1968 and 1976, Bill Gates, Andy Grove, and Steve Jobs launched three companies that would define the world of high technology, create more than a trillion dollars in value, and transform our lives. How did they realize these incredible achievements? Strategy Rules examines these three individuals collectively for the first time?their successes and failures, comonalities and differences?revealing the business strategies and practices they pioneered while building their firms. Eminent business professors David Yoffie and Michael Cusumano have studied these three leaders and their companies for nearly thirty years, while teaching business strategy, innovation, and entrepreneurship at Harvard Business School and the MIT Sloan School of
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