This book presents an analysis of masculinity construction in a large corpus of women¿s magazines, adopting a feminist Critical Stylistic approach to reveal how men are talked about and ¿sold¿ to women as part of a successful performance of hegemonic femininity. This novel approach identifies women¿s magazines as sites of ¿lad culture¿ that perpetuate ideologies more commonly associated with the ¿laddism¿ of male-targeted media. It examines how stereotypical images of men as naturally aggressive and obsessed with sex are promoted, as well as considering some of the ways in which women¿s magazines contribute to the social construction of normative understandings of gender and sexuality more broadly.