Der Perlentaucher unter den Buchläden Eichendorff21

Richard Whittington is University Reader in Strategy at the Saïd Business School and Fellow of New College, University of Oxford. He was formerly Lecturer in Organizational Analysis at Imperial College and Reader in Marketing and Strategic Management at the University of Warwick. He is author of Corporate Strategies in Recession and Recovery (Unwin Hyman) and What is Strategy - and Does it Matter? (Routledge), as well as articles in a variety of journals. He is Associate Editor of the British Journal of Management and is on the editorial boards of Long Range Planning and Organization Studies.; Michael Mayer is a Lecturer in Strategic and International Management at the University of Glasgow. He has published articles in Organization Studies, the European Management Journal, and Industrial and Corporate Change.