Paul-André Lambert / Remi Gicquel
Using Installed Base Selling to Maximize Revenue
- Apress
- 2019
- Taschenbuch
- 164 Seiten
- ISBN 9781484251454
There is no such thing as an easy sale. However, selling to an existing customer¿whether by refreshing an old product or introducing a new and different product¿is often easier, faster, and returns higher margins. Centering your organization¿s sales strategy on your installed base is a smart and proven way to achieve long-lasting, profitable growth. Using Installed Base Selling to Maximize Revenue reveals a step-by-step, integrated approach you can begin using today. Authors Remi Gicquel and Paul-André Lambert show how you can apply this robust and reliable end-to-end solution by illustrating concepts though real-world case studies from Spotify, Hewlett Packard Enterprise, Nestlé, and more. Full of wisdom
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