constitutes the backbone of the national science communication project. The historical roots of science communication in China include shifts in methodologies, policy instruments, effectual approaches and resultant practices since the days of initial efforts to popularise modern scientific ideas. However, the primary focus of the book remains on the initiatives launched at the turn of the present century. Without losing sight of the national dimensions, each chapter of the book draws from provincial as well as grassroots level experiences. Quantitative and qualitative methods have been used to analyse strengths, weaknesses, hurdles and the efficacy of corrective measures. This book offers a remarkable insight to anyone who is interested in probing the causal relationship between science communication and Chinäs transformation into a modern society. The primary objective of the book is to analyse the nature of ¿science communication with Chinese characteristics¿ and the specificity of the socio-cultural environment in which Science and Technology is located. Though the book is of particular interest to scholars, researchers, students and practitioners of science communication, the narrative style makes it accessible to the general reader who is interested in science-society relationship.