Design Thinking for Beginners: Innovation as a factor for entrepreneurial success The role of Design Thinking in innovative management in the era of digitization and globalization Are you working in an innovative environment and looking for ways to generate ideas in a structured way? "In recent decades, there have been more inventions and innovations than ever before. Since 1980, the number of annual patents has tripled worldwide, reflecting the pressure on companies and organizations to innovate. Digitalization and growing globalization make it easy for new companies to be immediately present in the world market with a good idea. But where do companies get their new extraordinary and creative ideas from when they have outsourced innovation to a research department? No wonder no taxi company in the world has come up with a service like Uber because they didn't dare to think the impossible. But ideas are not born in an Excel document. Above all, however, it is often forgotten that people must be the focus of attention. The customer is not just a number in the accounting system but someone with needs that need to be met." Learn in this helpful guide... ... what Design Thinking is ... in which areas it applies ... which prerequisites must be fulfilled in practice ... Which processes are mainly available in Design Thinking ... The phases of Design Thinking and what to consider in these ... And much more! Secure the book today and learn how to use Design Thinking effectively