"Finding and convincing investors" is a practical book, whereby the reader gains an insight into how investors think and make decisions. The author, who introduced his own company on the Stock Exchange back in 2000, has himself been active for over ten years as a consultant and investor in various industries. He further was as an entrepreneur, also successful from the onset in acquiring capital for his growth plans; he as such knows both sides of the capital market. In "Finding and convincing investors," the reader learns from the perspective of an experienced investor, what is factors in terms of ideas, innovations, businesses or growth plans are important ,when attracting investors. The