This book provides a theoretical assessment of audience research issues. A host of contributions from French-speaking scholars question and analyse the participatory turn in media and communication research that has emerged over the last 15 years. This collection brings together high-quality theoretical and empirical contributions in order to promote scientific discussions and debates between English- and French-speaking academics. Ségur contextualizes the paradigmatic evolution of media communication, explaining how participation has become an imperative in media devices. In the first section authors explore, often critically, types of participatory media formats such as radio, television, and the internet. In the second section, authors focus on the participatory performances