Shoppers today are developing their own shopping and purchasing habits, preferences, and expectations both online and in-store like never before in history. They want their shopping needs to be met in a way that minimizes uncertainty and inflexibility, and maximizes efficiency, convenience, and pleasure. The question becomes: how do retailers and manufacturers meet these demands? This is what MARKENDISINGSM accomplishes. By providing shoppers with the necessary information, retailers and manufacturers can satisfy the demands of today's omni-channel shopper and drive sales online and in-store.