Für statistische Zwecke und um bestmögliche Funktionalität zu bieten, speichert diese Website Cookies auf Ihrem Gerät. Das Speichern von Cookies kann in den Browser-Einstellungen deaktiviert werden. Wenn Sie die Website weiter nutzen, stimmen Sie der Verwendung von Cookies zu.
Cookie akzeptieren- Tim Moore
- 2019
- Gebunden
- 184 Seiten
- ISBN 9780578474892
"HOTTEST. COOLEST. BIGGEST. NEWEST." These are the buzzwords that shaped and 'Yell and Sell' ad campaigns of the 21stcentury. But now the game has changed. Today's modern consumers are fed up with the advertising gimmicks of the past. They are longing for deeper, more authentic connections with brands. These audiences are seeking brands with a higher purpose in the world. Brands that actually make a difference. As this conscious consumerism movement continues to make its way into a mainstream marketplace, brands must find a way to communicate their higher purpose in order to truly thrive. "Today's conscious consumers want brands that have values and purpose, not just products and service." Sold On Purpose is a comprehensive guide for savvy marketers who want to create meaningful, long-term relationships with their customers through shared values and a unique brand purpose. It provides several case studies on brands who have created meaningful purpose stories and won the hearts of consumers, as well as brands who missed the mark and a breakdown of what went wrong. You will learn how to create a unique brand
Mehr
Weniger
zzgl. Versand
in Kürze