Der Perlentaucher unter den Buchläden

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Gefundene Buchautor*innen: Cynthia M. Beath oder Marco Iansiti oder Karim R. Lakhani oder Eric Lamarre oder Martin Mocker

  1. Rewired
    eng
    Eric Lamarre / Kate Smaje …
    Rewired
    The McKinsey Guide to Outcompeting in the Age of Digital and AI
    • Wiley John + Sons
    • 2023
    • Gebunden
    39,50€

    Auf Lager

    **Praise for REWIRED** "_Rewired_ will become the go-to playbook for people who want to harness digital innovation to drive competitive business outc…
  2. Designed for Digital
    eng
    Jeanne W. Ross / Cynthia M. Beath …
    Designed for Digital
    How to Architect Your Business for Sustained Success
    • The MIT Press
    • 2021
    • Taschenbuch
    20,50€

    Auf Lager

  3. Understanding Digital Marketing
    eng
    Damian Ryan
    Understanding Digital Marketing
    A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
    • Kogan Page
    • 2020
    • Taschenbuch
    • 448 Seiten
    33,50€

    Etwa 7 Tage

    A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging consumers online and imp…
  4. Competing in the Age of AI
    eng
    Marco Iansiti / Karim R. Lakhani
    Competing in the Age of AI
    Strategy and Leadership When Algorithms and Networks Run the World
    • Ingram Publisher Services
    • 2020
    • Gebunden
    30,00€

    Etwa 7 Tage

  5. Digital Branding
    eng
    Daniel Rowles
    Digital Branding
    A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement
    • Kogan Page
    • 2017
    • Taschenbuch
    • 232 Seiten
    25,00€

    in Kürze

    Digital Branding second edition, provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. I…