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Gefundene Autoren:
Wilson Ozuem
oder
Catherine Prentice
oder
David W. Stewart
oder
Michelle Willis
oder
Roman Becker
eng
Catherine Prentice
Leveraging Emotional and Artificial Intelligence for Organisational Performance
Springer Nature Singapore
2024
Taschenbuch
188 Seiten
160,49
€
in Kürze
eng
V. Kumar
Valuing Customer Engagement
Strategies to Measure and Maximize Profitability
Springer Nature Switzerland
2024
Taschenbuch
308 Seiten
35,30
€
in Kürze
eng
Digital Business in Africa
Social Media and Related Technologies
Springer International Publishing
2023
Taschenbuch
340 Seiten
149,79
€
in Kürze
eng
Gregor Daschmann / Roman Becker
FANOMICS®
Turn Customers into Fans and Profit from it
Springer Fachmedien Wiesbaden
2023
Gebunden
324 Seiten
85,59
€
in Kürze
eng
Catherine Prentice
Leveraging Emotional and Artificial Intelligence for Organisational Performance
Springer Nature Singapore
2023
Gebunden
188 Seiten
160,49
€
in Kürze
This book takes a fresh stance and views EI and AI as services that are provided by service employees and machines as organisational offerings to cus…
eng
Michelle Willis / Wilson Ozuem
Digital Marketing Strategies for Value Co-creation
Models and Approaches for Online Brand Communities
Springer International Publishing
2023
Taschenbuch
268 Seiten
117,69
€
in Kürze
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilis…
eng
Digital Business in Africa
Social Media and Related Technologies
Springer International Publishing
2022
Gebunden
340 Seiten
149,79
€
in Kürze
eng
Building a Brand Image Through Electronic Customer Relationship Management
IGI Global
2022
Gebunden
392 Seiten
270,00
€
in Kürze
Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retent…
eng
Building a Brand Image Through Electronic Customer Relationship Management
IGI Global
2022
Taschenbuch
392 Seiten
205,20
€
in Kürze
eng
Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices
IGI Global
2022
Gebunden
628 Seiten
341,50
€
in Kürze
eng
Michelle Willis / Wilson Ozuem
Digital Marketing Strategies for Value Co-creation
Models and Approaches for Online Brand Communities
Springer International Publishing
2022
Gebunden
268 Seiten
117,69
€
in Kürze
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilis…
eng
Moving Businesses Online and Embracing E-Commerce
Impact and Opportunities Caused by COVID-19
Business Science Reference
2021
Gebunden
324 Seiten
258,20
€
in Kürze
eng
Moving Businesses Online and Embracing E-Commerce
Impact and Opportunities Caused by COVID-19
Business Science Reference
2021
Taschenbuch
324 Seiten
200,00
€
in Kürze
eng
Claes Fornell / David Vanamburg …
The Reign of the Customer
Customer-Centric Approaches to Improving Satisfaction
Springer International Publishing
2021
Taschenbuch
228 Seiten
37,44
€
in Kürze
With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen cust…
eng
Tim Knight / David Conway
Customer Experience Excellence
The Six Pillars of Growth
Kogan Page
2021
Taschenbuch
272 Seiten
28,50
€
Auf Lager
eng
Handbook of Research on Technology Applications for Effective Customer Engagement
Business Science Reference
2020
Gebunden
428 Seiten
351,60
€
in Kürze
eng
David W. Stewart
Financial Dimensions of Marketing Decisions
Springer International Publishing
2020
Taschenbuch
264 Seiten
160,49
€
in Kürze
This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the mark…
eng
Peter Fader
Customer Centricity
Focus on the Right Customers for Strategic Advantage
Combined Academic Publ.
2020
Taschenbuch
21,00
€
Auf Lager
A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship management, …
eng
Ali Cudby
Keep Your Customers
How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term Loyalty
Morgan James Publishing
2020
Taschenbuch
222 Seiten
17,90
€
in Kürze
Keep Your Customers combines leadership, strategies, and tactics to help companies keep and grow their customers by delivering actionable expertise.
eng
Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
Business Science Reference
2019
Gebunden
604 Seiten
339,80
€
in Kürze
eng
David W. Stewart
Financial Dimensions of Marketing Decisions
Springer International Publishing
2019
Gebunden
264 Seiten
160,49
€
in Kürze
This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the mark…
eng
Handbook of Research on Global Issues in Financial Communication and Investment Decision Making
Business Science Reference
2019
Gebunden
572 Seiten
396,00
€
in Kürze
eng
Private Sector Innovations and Technological Growth in the MENA Region
Information Science Reference
2018
Gebunden
244 Seiten
228,90
€
in Kürze
eng
Jason S. Bradshaw
It's All about CEX!
The Essential Guide to Customer and Employee Experience
Lioncrest Publishing
2018
Gebunden
180 Seiten
31,20
€
in Kürze
Of all the things that can make or break your business, the most critical is experience. Great experiences inspire customers and employees to advocat…
eng
Shaun Belding
The Journey to WOW
The Path to Outstanding Customer Experience and Loyalty
Torbolton Press
2018
Taschenbuch
216 Seiten
16,80
€
in Kürze
The Journey to WOW delivers deep and unique insights into creating fierce customer loyalty, and transforming an organization's culture into one obses…
eng
Cases on Quality Initiatives for Organizational Longevity
Business Science Reference
2018
Gebunden
484 Seiten
210,50
€
in Kürze
eng
Supply Chain Management Strategies and Risk Assessment in Retail Environments
Business Science Reference
2017
Gebunden
384 Seiten
244,10
€
in Kürze
eng
Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace
Business Science Reference
2017
Gebunden
372 Seiten
255,60
€
in Kürze
eng
Driving Customer Appeal Through the Use of Emotional Branding
Business Science Reference
2017
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392 Seiten
254,80
€
in Kürze
eng
User Innovation and the Entrepreneurship Phenomenon in the Digital Economy
Business Science Reference
2017
Gebunden
384 Seiten
254,80
€
in Kürze
eng
Carrie Anne Yu
Create Lifetime Loyal Customers
7 Success Principles to Attract More Customers in ANY Business Even in the Toughest Economies
Partridge Singapore
2016
Taschenbuch
88 Seiten
15,90
€
in Kürze
In Create Lifetime Loyal Customers: 7 Success Principles to Attract More Customers in Any Business Even in the Toughest Economies, Carrie lays the fo…
eng
Strategic Uses of Social Media for Improved Customer Retention
Business Science Reference
2016
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332 Seiten
197,90
€
in Kürze
Karin Glattes
Der Konkurrenz ein Kundenerlebnis voraus
Customer Experience Management ¿ 111 Tipps zu Touchpoints, die Kunden begeistern
Springer Fachmedien Wiesbaden
2016
Taschenbuch
304 Seiten
64,99
€
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Produkte und Dienstleistungen werden immer austauschbarer. Unternehmen suchen nach Alleinstellungsmerkmalen, die ihnen die Möglichkeit geben, sich vo…
eng
A. Simpson
The Brand Strategist's Guide to Desire
How to give consumers what they actually want
Palgrave Macmillan UK
2014
Taschenbuch
208 Seiten
26,74
€
in Kürze
This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand i…
eng
Transforming E-Business Practices and Applications
Emerging Technologies and Concepts
Information Science Reference
2010
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548 Seiten
196,20
€
in Kürze
Transforming E-Business Practices and Applications: Emerging Technologies and Concepts presents an integrated view of the latest issues and technolog…
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