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Gefundene Autoren: John R. Rossiter

1. 

   eng

   John R. Rossiter

   Marketing Communications

   Objectives, Strategy, Tactics

   • SAGE Publications Ltd
   • 2018

   • Taschenbuch
   • 584 Seiten

   161,00€

   in Kürze

   Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to pr…

2. 

   eng

   John R. Rossiter

   Measurement for the Social Sciences

   The C-OAR-SE Method and Why It Must Replace Psychometrics

   • Springer New York
   • 2014

   • Taschenbuch
   • 188 Seiten

   106,99€

   in Kürze

   This book proposes a revolutionary new theory of construct measurement ¿ called C-OAR-SE ¿ for the social sciences. The acronym is derived from the f…

3. 

   eng

   Peter J. Danaher / John R. Rossiter

   Advanced Media Planning

   • Springer US
   • 2012

   • Taschenbuch
   • 128 Seiten

   106,99€

   in Kürze

   Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then imple…

4. 

   eng

   Peter J. Danaher / John R. Rossiter

   Advanced Media Planning

   • Springer US
   • 1998

   • Gebunden
   • 128 Seiten

   106,99€

   in Kürze

   Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then imple…