John R. Rossiter
Measurement for the Social Sciences
- Springer New York
- 2014
- Taschenbuch
- 188 Seiten
- ISBN 9781489982605
This book proposes a revolutionary new theory of construct measurement ¿ called C-OAR-SE ¿ for the social sciences. The acronym is derived from the following key elements: construct definition; object representation; attribute classification; rater entity identification; selection of item type; enumeration and scoring. The new theory is applicable to the design of measures of constructs in: ¿ Management ¿ Marketing ¿ Information Systems ¿ Organizational Behavior ¿ Psychology ¿ Sociology C-OAR-SE is a rationally rather than empirically-based theory and procedure. It can be used for designing measures of the most complex and also the most basic constructs that we use in social science research. C-OAR-SE is
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