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**Katherine M. Gehl** is a business leader, entrepreneur, author, and speaker. She is the founder of the Institute for Political Innovation and the CEO of Venn Innovations, focused on new thinking about intractable problems. Gehl was formerly president and CEO of Gehl Foods, a $250 million high-tech food manufacturer. She holds degrees from Notre Dame, Catholic University, and Northwestern University's Kellogg School of Management. She lives in Wisconsin with her two children. **Michael E. Porter** is the Bishop William Lawrence University Professor at Harvard Business School. He was named a University Professor by Harvard's president in 2000. Porter is the author of nineteen books, including _Competitive Strategy_ , _Competitive Advantage_ , _The Competitive Advantage of Nations_ , _On Competition_ , and _Redefining Health Care_ , as well as countless articles in both scholarly and nonscholarly publications. He lives in Boston. You can find the authors at: Katherine M. Gehl: katherinegehl.com/, twitter.com/katherinegehl, and linkedin.com/in/katherine-gehl-53625/ Michael E. Porter: hbs.edu/faculty/Pages/profile.aspx?facId=6532, twitter.com/MichaelEPorter, and linkedin.com/in/professorporter/