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Magnus Carlsson

  1. Strategic Sourcing and Category Management
    eng
    Magnus Carlsson
    Strategic Sourcing and Category Management
    Lessons Learned at IKEA
    • Kogan Page
    • 2019
    • Taschenbuch
    62,50€

    Etwa 7 Tage

    How is it possible to sell a kitchen at 30 per cent below market price? Why are hot dogs cheaper in IKEA than in the supermarket? How can IKEA sell t…