Ye Jin Park / Young Won Park
Corporate Social Responsibility and Entrepreneurship for Sustainability
- Springer Nature Singapore
- 2021
- Gebunden
- 140 Seiten
- ISBN 9789811634598
This book addresses the dilemma that firms face in engaging in corporate social responsibility (CSR) while maintaining a financially sustainable business model in the era of digital transformation. Several strategies that firms have taken to integrate CSR within the business model are also highlighted. To explicate the problems involved, the book primarily focuses on entrepreneurial ventures, given their nascent business model that best illustrates how business leaders can embed the social mission in the firm at the beginning of organizational founding. In this age, sustainability is an innovation¿s new frontier. For sustainable competitive advantage, the book argues for how companies can build more sustainable products, processes,
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