Daniel Klein
Strategic Alliances: A guideline for Identification, Evaluation, Negotiation and Implementation
- Examicus Verlag
- 2012
- Taschenbuch
- 204 Seiten
- ISBN 9783867465809
Diploma Thesis from the year 2001 in the subject Business economics - Miscellaneous, grade: 1, AKAD University of Applied Sciences Stuttgart, language: English, abstract: The purpose of this thesis is to give a review about the broad topic of Strategic Alliances namely in a way understandable to non-management experts. After reading this thesis the reader should be able to answer questions such as ¿ what are Strategic Alliances, ¿ should a company operate through Strategic Alliances or should other strategies be considered, ¿ what types of Strategic Alliances do exist, ¿ how to identify the strategic and operational fit, ¿ what impact company culture can have
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