Marketing Your Teaching Business ¿ The importance of being different. For freelancers who know how to teach but don't know what or how to write their promotional materials. When you cannot tell private students and business customers what skills (or benefits) they gain from attending your courses - they aren't coming! Without a steady stream of new private students or business customers, freelancing teachers will slip into the three-year death cycle and go out of business. TEFL/TESOL and CELTA courses teach classroom management, pedagogical issues, and teaching methodologies but not how to write the text for a freelancing career website, social media page, or brochures and business cards. Instead, these end up in the dustbin. Most start-ups and online teaching services don't know what to write when they advertise their teaching services. They believe that mastering the many aspects of teaching is enough to guarantee a successful career. But contrary to their expectations, it doesn't. And then they compound the issue by writing about framework levels or quote tired stock