- Springer Berlin Heidelberg
- 2012
- Taschenbuch
- 252 Seiten
- ISBN 9783642534287
The goal of this book is to create awareness for a change in mind-set that we will all have to face and go through. The necessity for this new mind set is being driven by the situation that a completely new business world, a new reality, is being created at the point where the phenomenon commonly referred to as the "new economy" converges with the well-known old economy. During the very late 1990s, this new reality was being driven by an almost incredible increase in yields in the financial markets, where conventional but value- driven and stable stocks such as Philip Morris, General Electric, or Bayer, did
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