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Cookie akzeptierenFranz Eisenführ / Thomas Langer / Martin Weber
Rational Decision Making
- Springer Berlin Heidelberg
- 2010
- Taschenbuch
- 464 Seiten
- ISBN 9783642028502
This book is designed to support you in making difficult decisions in a more - tional way. Based on an established theoretical foundation, it shows that simple requirements concerning rational behavior lead to a general calculus of determ- ing optimal decision alternatives; the book then goes on to present methods and instruments useful for the practical implementation of these concepts. Psychological research has uncovered a multitude of systematic cognitive - ases associated with the intuitive decision process, especially concerning the f- mation of preferences and subjective probability judgments for uncertain events. These developments have elevated prescriptive decision theory to the status of an important discipline with
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