Discourses of eating and drinking are situated at the crossroads of everyday language, advertising and special language discourse, media (internet, TV, opera, etc.) and literature. Dish names mirror contacts of cultures, but they also act as an advertising vehicle in menus. Restaurant reviews, dinner conversations and wine labels transport stereotypes such as the home made- or the country-of-origin effect and the ethics of eating and drinking ranges from health issues to animal protection. Essens- und Trinkensdiskurse stehen im Schnittpunkt von Alltagssprache, Werbe- und Fachdiskursen, Medien (Internet, Fernsehen, Oper, etc.) und Literatur. Speisennamen spiegeln Kulturkontakte, sind aber auch Werbeträger in Speisekarten; Gastronomiekritiken, Tischgespräche, Weinetiketten transportieren Stereotypen wie