Oliver Gassmann / Maximilian von Zedtwitz / Gerrit Reepmeyer
Leading Pharmaceutical Innovation
Trends and Drivers for Growth in the Pharmaceutical Industry
- Springer Berlin Heidelberg
- 2008
- Gebunden
- 204 Seiten
- ISBN 9783540776352
Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D;, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.;
53,49
€
inkl. MwSt.zzgl. Versand
in Kürze