of papers submitted generated a tremendous amount of work for the program committee members and the external reviewers, and we are immensely greatful for the effort they put into the process of selecting the very best papers. Together with three invited talks (by Emile Aarts, Philips Research, Candy Sidner, Mitsubishi Research, and Eric Horvitz, Microsoft Research), the AH 2004 - pers provide an excellent view on the successful approaches for innovative person- ization and adaptation functionalities in a variety of areas, including eLearning, eC- merce, mobile tourist guides and many more. They also show the integration of pers- alization functionalities being employed in Web environments, in ambient intelligence and intelligent agent contexts, and building upon adaptive hypermedia and Semantic Web technologies, Web search, Web services, social and peer-to-peer networks, and recommender systems, among others.