John D. Norse

AI Influencers as Game Changers in the Social Media Landscape

Technologies, trends, and challenges in leveraging AI-generated influencers

tredition
2024

Gebunden
252 Seiten
ISBN 9783384378651

In a world increasingly driven by technology, the advent of AI-generated influencers is rewriting the rules of social media engagement and digital marketing. In "AI Influencers as Game Changers in the Social Media Landscape," John D. Norse explores the emergence of these artificial personalities and their profound impact on brand strategies and audience interaction. This book delves into the cutting-edge technologies behind AI influencers, examining the evolution of machine learning, deepfakes, and natural language processing that make these digital personas possible. With a keen eye on current trends, Norse analyzes how AI-generated influencers are shifting the balance of power in the influencer economy, offering brands new opportunities for personalized engagement and global reach. But as

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this transformative technology gains traction, it also presents unique challenges. What does it mean for authenticity and trust in a world where digital faces can be as influential as human ones? How should brands and marketers navigate the ethical considerations that come with deploying AI personas? Through a comprehensive overview of key case studies, industry insights, and ethical debates, "AI Influencers as Game Changers in the Social Media Landscape" provides readers with a nuanced understanding of this rapidly evolving phenomenon and its implications for the future of social media and digital influence. A must-read for marketers, technologists, and anyone curious about the future of online engagement, this book offers a roadmap for harnessing the potential of AI- generated influencers while maintaining the integrity of digital interaction.

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