Managing Media Businesses
- Springer International Publishing
- 2018
- Taschenbuch
- 244 Seiten
- ISBN 9783319847986
This book is a practical guide to every aspect of managing media businesses. Written by a team of experts and illustrated with interviews from leading industry players, it addresses the unprecedented change and uncertainty facing the industry. Do newspapers, magazines or books have a future? Will terrestrial television or cable services exist as meaningful players in five years¿ time? Is there a way to make multiple consumption platforms work together in a way that extracts the revenue needed to support the creation and development of quality content? While more and more content is being published, fewer and fewer businesses are finding a way to do so
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