Oliver Gassmann / Alexander Schuhmacher / Max Von Zedtwitz / Gerrit Reepmeyer
Leading Pharmaceutical Innovation
How to Win the Life Science Race
- Springer
- 2018
- Gebunden
- 196 Seiten
- ISBN 9783319668321
Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D;, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.;
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