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Cookie akzeptieren- Springer International Publishing
- 2021
- Taschenbuch
- 440 Seiten
- ISBN 9783030679613
This textbook offers an essential introduction to design orientation in business, which impacts the way management is undertaken world-wide. Design orientation, as it applies to business, is the process through which a designer analyses business as a system, identifies motivation for changing the system, and designs improvement for the organisation, as well as ways of implementing this improvement. It involves strategic and innovative thinking, communication with key stakeholders, and change management. This book provides coverage of critical tools for design which enable business professionals to analyse existing ways of organizing and to design new ways of organizing. The reader will learn how to develop a digital
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