This book takes a social science approach to address two related questions: (1) what does Donald Trump say on Twitter? and (2) why? Since entering the 2016 Presidential Election, Donald Trump¿s tweets have been a major part of his communications strategy with the public. While the popular media has devoted considerable attention to selected tweets, it is less clear what those selected tweets tell us about Trump the businessman, the political candidate, and, finally, the President of the United States. We argue that to fully understand Trump, we must take a more comprehensive approach to examining all of his activities on Twitter. Overall, our analysis presents