50minutes
Book Review: The Tipping Point by Malcolm Gladwell
- 50Minutes.com
- 2017
- Taschenbuch
- 30 Seiten
- ISBN 9782806284365
It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide. The Tipping Point is a bestselling book by Malcolm Gladwell and explains how social phenomena come about and what triggers a social epidemic. Using case studies and experiments in social psychology, Gladwell presents the three aspects that he considers essential to create a social phenomenon; rare birds, adherence and context. It is when these three factors align that a situation will reach its 'tipping point'; the phenomenon will grow spontaneously and snowball into a social epidemic. Over
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